Recently a study was published in the journal, Nutrition and Cancer, which established a negative correlation between coffee consumption and breast cancer. Specifically, it was found that women consuming more than 5 cups of coffee a day were less likely to develop breast cancer than women who never consumed coffee (Lowcock, Cotterchio, Anderson, Boucher, & El-Sohemy, 2013). Imagine you see a newspaper story about this research that says, "Coffee Protects Against Cancer." Why is this headline misleading and why would a more accurate headline draw less interest?

Answer and Explanation:

Let's divide the question into two separate question so that we can answer it more completely.

Why is this headline misleading?

The headline "Coffee Protects Against Cancer" is misleading because it uses the word "protects," suggesting causation as a function of correlation. According to the studies, there is a correlation between drinking coffee and having a lower chance of developing breast cancer. However, that is different than proving that coffee does prevent cancer. The way the headline is structured makes it seem there is a cause and effect relationship where there is not.

Why would a more accurate headline draw less interest?

A more accurate headline would draw less interest because it would indicate the realistic relationship of correlation. Indicating that two things are associated is less powerful than indicating that doing one thing causes a change in the other. People are drawn to the misleading headline because it is much more exciting to believe there is in fact a way to protect oneself against cancer.

ideology

explanation:

this is an outline for the decisions that frankie is going to make

opportunity cost

willingness to buy

price or quality

of course, there could be many economic strategies that should be considered important while making decision. opportunity cost is the foremost significant factor while considering any economic option. when you buy something, you should know how much you are forgoing for this product. indeed, you could buy something different with this measure if you changed your mind. willingness to buy shows how much surplus you are earning while making a decision. it is important because it shows you buy what you want or you buy because you have only limited amount of money. the price or quality can be considered as a general economic option that we are applying while buying something. when you buy something, price or quality could be one of the options. indeed, they define the characteristics of the product.    

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