In a society with a great deal of pluralism in religion, such as the United States, different religious groups use marketing techniques to package an appealing product to attract buyers in a competitive market. The approach in the sociology of religion that uses this type of description was:

religious economy

Explanation:

In simple words, Religious economy corresponds to spiritual individuals and organisations engaging with opposing communities and philosophies within a business system. An economy helps religious vendors to satisfy the needs of the numerous religious customers.

The theory of religious economics presents faith as a commodity, and as those that follow or associate as a customer of either faith. Yet as the notion of conviction is introduced into the calculation, the concept extends and the "good" is influenced by politics and who "absorbs" it.