Beverly just finished her five-mile run and is now at the drugstore deciding on a beverage. She enjoys cola soda but feels like something lighter today. In the soda aisle she considers Sprite or 7-Up. To her they taste about the same, but she notices that Sprite is having a sale and she can get two for the price of one 7-Up can. She purchases the two Sprite cans and happily goes on her way. Beverly has just experienced a:



Substitute offering situation

Explanation:

A substitute product can simply be said to be that product that can offer the same benefits/ pleasure or a similar benefits to a company, others as a product from another industry. They are said to be two goods that can be used in place of one another example is 7up and sprite. The presence of substitute product gives customers opportunity to make diverse choices in product selection and gives them room or options within and outside the industry to products that may give a similar need. It can make one to improvise to another.

9) a & b

10) true.

11) false.

12) false.

13) true.

14) false.

15) true.

16) true.

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