You are the president of a corporation that owns several large department stores. A board member has a plan for preventing
shoplifting: In each store, play musical soundtracks containing
subaudible and consciously imperceptible verbal messages such as
"don't steal" and "shoplifting is a crime." Carefully discuss your
reasons for supporting or rejecting this proposal to engage in
subliminal persuasion.

You are the president of a corporation that owns several large department stores. A board member has a plan for preventing shoplifting: in each store play musical soundtracks containing subaudible and consciously imperceptible verbal messages such as “don’t steal” and “shoplifting is a crime.” Carefully discuss your reasons for supporting or rejecting this proposal to engage in subliminal persuasion.

● We can sense it however it will not be enough to influence our thoughts or actions. Subliminal messaging is something that is below the absolute threshold for conscious awareness, that is why it doesn’t affect thoughts or actions. There has been research that shows that our brain responds but not enough to influence decisions. 1950’s there was a claim that subliminal messaging in movies would affect people’s buying of refreshments.

Explanation: