employs tools provided by or tailored for a social network platform to build a social community and interact with it.

organic media marketing

Explanation:

Social Media Marketing is defined as a way or methods for businesses to have a relationship or an interaction with people (customers) online).

organic media marketing is that form of marketing that uses the tools made specifically for a particular social media platform to make, update and uphold a social community and interact with it.

unless they converted, many non-christians (mainly jews and muslims) were persecuted