The relatively stable, evaluative beliefs that guide an individual's preferences for certain courses of action in different situations are known as .

Values

Explanation:

Differences in individual behavior, actions, preference or perception are almost always usually guided by certain factors such as training, parental guidance, religious knowledge, exposure and so on. All this factors which guides our decision, actions and preferences are called VALUES which is inculcated in individuals in diverse ways. Other factors which may affect or guide our action in various situations are location and tradition. They also make up VALUES in an individual. Core values actually define most of an individual's physical, emotional and psychological makeup.

could you go a bit more in depth with you question? it's quite hard to understand. as soon as you do that i will be glad to : )