It can be supposed that an increase in the importance of fitness and wellness in people's lives prompted Apple to include features like the built-in compass and always-on workout apps. That increased importance in fitness is part of the societal force.

Cultural

Explanation:

Business growth and development may require optimization or enhancement in certain areas due to changes in social and cultural factors. These optimization or improvement in deliverables offered by a product due to societal and cultural upgrades are often manifested in various business areas such as highlighted above. The incorporation of functional fitness applications such as the always on work out apps and navigational application such as compass were prompted due to increased socio-cultural improvement in the areas of fitness and navigation. Hence, prompting the company to step up to the trend.

is there answer choices?

i’m   sure probably just geuss and see which one you can get right, i’m pretty sure it is the combination of goods and services