True/False 7. Advertisements simply mirror, rather than shape, consumer preferences and values.
8. "Helps," "fights," and "up to" are common weasel words.
9. Ads that play on our fears and insecurities are known as anxiety ads.
10. Feel-good ads are used to appeal to certain images people have of themselves (as competent or responsible, for example).
11. The news media tend to extract information from the wider context, leaving us with some facts but little knowledge.