Mary Gordon owns a local coffee shop. Coffeeco, a national coffee chain, opens a store down the street from Mary's shop. Coffeeco is known for extremely cheap coffee. What is the best course of action for Mary to take to remain competitive? Offer goods and services that Coffeeco doesn't have. Increase her staff so that her store is faster than Coffeeco. Make all of her items cheaper than Coffeeco. Move her store to the other side of town.

The average ACT score at William and Mary is 32. This score makes William and Mary Strongly Competitive for ACT scores. The 25th percentile ACT score is 30, and the 75th percentile ACT score is 34.

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Explanation:

College students have had an affinity for coffee shops at least since the beat generation of the 1950s, when many who rejected conventional society often read poetry or listened to music over a hot cup of java.

The attraction in modern times is often more practical - free WiFi, comfortable seating and the aroma of coffee can make for a nicer place to crack your book open than going to the library.

That was one of the attractions to Borjo Coffeehouse, located at Monarch Way and 45th Street, which closed in December after 15 years. Since then, the University Village has been without a dedicated coffee venue for students and faculty to slake their thirst for lattes, cappuccinos and espressos.

That will soon change, as two coffee shops that appeal to very different customer bases will open.

In late March or early April, the vacant Borjo will become the second location for Equinox Coffee Co., an eclectic and earthy shop that opened in 2019 at 2800 Colley Ave. in Park Place.

Equinox is a place that the beat generation would have loved, focused on sustainable, one-sourced coffee purchased from farmers in Ethiopia and Central and South America.

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