Which of these should you NOT do when there is a steady yellow traffic light? A. Stop before you enter the intersection if you can do so safely.
B. Speed up to make sure you beat the light, even if it would be safer to stop.
C. If you're already in the intersection, clear it as quickly as possible while
maintaining safety
D. Proceed through the intersection only if it would be unsafe to stop.

B. Speed up to make sure you beat the light, even if it would be safer to stop.

Explanation:

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.