The higher the potential return, the

south, because if you took a map you would see texas is directly in the middle of east and west, but it is also downwards towards mexico, therefore it is south

well, i can't read it so i'll ask you questions about it : )

if you were a reader and you read the introduction, would you want to read more?

does it start with a question? if so, is it something you would want to read about?

and ask any friends or family for their opinion : )