Values provide us with select one:
a. a legalistic approach to life, leaving no doubt as to what is right or wrong.
b. ways to evaluate people, objects, and events as to their relative worth, merit, beauty, or morality.
c. specific methods for judging the appropriateness of our behavior.
d. stable, unchanging guidelines for behavior.

Values provide us with: b. ways to evaluate people, objects, and events as to their relative worth, merit, beauty, or morality

Value is a guideline that we use in our society to determine what is right and what is wrong. It can use to determine whether a person is 'good' or 'bad' , but the value that exists between different societies maybe different with one another. So an action that considered as 'bad' in one society may be considered as 'good' in another.

Low risk and moderate growth.