Occurs when an individual accepts influence because the induced behavior is congruent with their value system.

Newspaper started by john campbell:

The cause and events that led to civil rights

People with high cq motivation enjoy interacting with people from other cultures and are likely to deal with the stress of living in another culture. tend to negotiate more aggressively during negotiations. build cooperation by reciprocating information sharing during negotiations. are very good at leveraging the s& o model which they do by leveraging equivalent offers.