What is one of the best ways speakers can make their speeches more memorable?

Some european explorers sailed west looking for the passage to india

In 1914, alabama produced 1.7 million bales of cotton, but three years later produced only 515,000, bales. meanwhile, in georgia, 5.2 million acres of land was dedicated for cotton production in 1914, but by 1923 there were just 2.6 million acres used for growing cotton. all of this was the result of the work of a tiny insect: the boll weevil. alabama and georgia first felt the effects of the boll weevil at different times. what would account for this difference in timing?

What does the creature say is the reason for his bloodthirsty, fiendish behavior?