Dylan does his homework in front of the television while listening to music on his ipod and also simultaneously text messaging his friends. this is indicative of a major trend in the use of technology known as:

This is indicative of a major trend in the use of technology known as media multi-tasking. This term involves the use of the Web, TV, mobile phone, or any device or gadgets simultaneously. It is also called as multicommunicating or simultaneous media use. This is a behavior that has been popular in the present due to the rapid growth of technology.