In early European history, this scholar is considered the originator of rhetoric: the ability of speaking, writing and talking persuasively. In ancient times, the practice of
rhetoric, a refine form of communication, was thought to be positive
initiative/behavior. However in contemporary life/society, people often think of a
rhetorician as being dishonest, misleading and not worthy of admiration or
emulation.
Lucifer
Bob Marley
Aristotle
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The passage is talking about Aristotle.

Explanation:

Aristotle was a Greek philosopher who lived from 384 BC to 322 BC. He is considered to this day the father of rhetoric, that is, the art of convincing others through speaking or writing. According to Aristotle, there are three rhetorical techniques that can be employed to persuade one's audience: pathos, logos, and ethos. Pathos appeals to the audience's emotions (pity, empathy, etc.), logos appeals to logic and reasoning, and ethos appeals to the speaker's character and credibility.

it is a better alternative

the earth’s crust is broken into separate pieces called tectonic plates (fig. 7.14). recall that the crust is the solid, rocky, outer shell of the planet. it is composed of two distinctly different types of material: the less-dense continental crust and the more-dense oceanic crust. both types of crust rest atop solid, upper mantle material. the upper mantle, in turn, floats on a denser layer of lower mantle that is much like thick molten tar.

each tectonic plate is free-floating and can move independently. earthquakes and volcanoes are the direct result of the movement of tectonic plates at fault lines. the term fault is used to describe the boundary between tectonic plates. most of the earthquakes and volcanoes around the pacific ocean basin—a pattern known as the “ring of fire”—are due to the movement of tectonic plates in this region. other observable results of short-term plate movement include the gradual widening of the great rift lakes in eastern africa and the rising of the himalayan mountain range. the motion of plates can be described in four general patterns:

collision: when two continental plates are shoved together

subduction: when one plate plunges beneath another (fig. 7.15)

spreading: when two plates are pushed apart (fig. 7.15)

transform faulting: when two plates slide past each other (fig. 7.15)