What is the effect on the market when suppliers under invest in the business​

A number of forces over which it has little or no control affect a company's marketing activities. Taken together, they make up its external marketing environment, which includes regulatory and political activity, economic conditions, competitive forces, changes in technology, and social and cultural influences

If a stock is doing well, a company might be more inclined to issue more shares because they believe they can raise more capital at the higher value. Stock market performance also affects a company's cost of capital.In any case, when shares fall, the value decreases, which can lead to funding problems

is there answer choices?

saving account is right