is the tendency to rely too heavily on one trait or piece of information when making decisions. Group of answer choices Recency Representativeness Framing Anchoring Contrast

Anchoring

Explanation:

The anchor may be explained as the first piece of information which an individual has access to. This anchor, or information, hence affects the decision made by the individual as they rely so heavily on it no matter the level or degree of veracity of the information. The anchor may be seen as a particular reference point over which a the person uses as a benchmark for his belief on certain issues. For instance, a person might had an initial information on a particular subject. This information might be adopted by the person as an anchor such that he relies so heavily on it no matter how false it may seem.

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gill russ

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