When a major pharmaceutical scandal shook people's belief in the Federal Drug Administration, the public relations department devised an IMC strategy to influence public perception positively. An evaluation of the effectiveness of the IMC strategy reported a positive change in the public perception of the government agency. In the context of the communication process, this change in perception represents .

Whic new weapon increased the importance of footsoldiers during the hundred years’ war?

What strategies did the writers/producers use to differentiate between tonto and the characters if the dominant culture?

Martha participates in a research study in order to receive extra credit for her psychology class. when she arrives in the research office she is given a can of what looks and tastes like beer, but which actually contains no alcohol. in the adjoining room martha's classmate karen is also participating in the study. karen receives a can of alcoholic beer. if the experiment was designed to test the effects of alcohol on concentration, then who is exposed to the independent variable?