What is a progressive?

happening or developing gradually or in stages; proceeding step by step. a progressive decline in popularity"Explanation:

Ok so that depends, there is several different definitions  

Explanation:

You have a who: which would be the company Progressive

You have what/who: someone who wants to see more economic and social equality

Then you just have a what:  happening or developing gradually or in stages; proceeding step by step.

Pick one

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.