Name for tools that map makers use to readers interpret information on maps

"the importance of the japanese economy and security is far greater than that of the asian values"

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.