In some countries, a high premium is placed upon foreigners and foreign items, as they are associated with sophistication –french wines, for example, or swedish automobiles. in other countries, there is subtle resistance to foreign items. this is an example of a cultural

It's an example of cultural value.
Cultural value refers to a set of beliefs and customs that is held by a certain social group that could determine which actions are considered 'good' and which one are considered 'bad'.
In this particular context, the belief in the social group placed foreigners and foreign items as something 'good' and something really high value, and these things will always receive special treatment within those social groups.