According to we evaluate the effort we'll need to make a particular choice and then we tailor the amount of cognitive "effort" we expend to make that choice.

The answer is "constructive processing".

Constructive Processing is the cognizant examination and ingestion of outside stimuli that outcomes in either information picked up or any action done. To relate the two, it must be comprehended that schemata depend on both preconceived learning and the expansion of new data to existing organized patterns.