Although, it may possess other positive aspects, a headline does no good unless it: a. motivates readers to move on to the rest of the ad. b. conveys information not included in the body copy. c. restates the ideas found in the visuals. d. makes a strong emotional appeal.

What makes the just-world hypothesis psychologically appealing to the average person? a. many people develop skewed perceptions based on their worst experiences with the poor, which makes it hard for them to see things objectively. b. it is supported by a wealth of empirical data. c. most people’s everyday experiences teach them that society tends to distribute rewards and punishments fairly. d. most people have a strong need to believe that the world is orderly, predictable, and fair.

Is even more difficult to analyze because of the lack of cues in computer mediated communication.

Read the aphorisms. be slow in choosing a friend, slower in changing. an open foe may prove a curse; but a pretended friend is worse. a true friend is the best possession. according to these aphorisms from benjamin franklin's poor richard's almanack, what might happen if a person is careless in choosing a friend? it is best not to have friends because they will usually betray you. casual friends are often the best and can be more trusted than enemies. a person who has betrayed you can sometimes become a good friend. a friend who is not carefully chosen can be worse than an enemy.