Mitch cabrera realizes that the communication process has a better chance of being effective if the message is important and significant to the receiver. in other words, cabrera feels that the message must be

The communication procedure is the means we take keeping in mind the end goal to effectively convey. Parts of the correspondence procedure incorporate a sender, encoding of a message, choosing of a channel of correspondence, receipt of the message by the collector and unraveling of the message. If the message is relevant to the receiver it will be more effective. 

the aksumite empire was an ancient kingdom located in what is now northern ethiopia from the period of 100 ad to 940 ad. its capital was the city of aksum. the kingdom established itself as one of the 4 great powers at its time, along with persia, rome, and china.

the kingdom was rich in goods like gold, iron, and salt. it established strong commercial ties with the regions governed by rome, egypt, and persia (arabia). aksum was a key location in this commercial network. trade was also facilitated with the introduction of the aksumite currency.