The fact that journalists referred to the obama administration's health care initiative as "reform" instead of as "health care rationing" is an example of the media's power of

It is an example of the media's power of "framing".

The idea of framing is identified with the plan setting custom but grows the exploration by concentrating on the substance of the current issues as opposed to on a specific point. The premise of framing  theory is that the media centers consideration around specific occasions and after that spots them inside a field of significance.

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