Here we see several aspects of the culture at zappos. now we apply the vrio framework to the firm. what can be said about the vrio of the zappos culture?

The answer is "Culture of increasing customer value seems to be a sustained advantage".

Zappos intentionally makes and fortifies its corporate culture. The workplace accommodated representatives won't draw in each activity searcher and it's not for each worker. In any case, the general population who fit the corporate culture flourish working for Zappos.

Low risk and moderate growth.