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Business, 11.10.2019 10:30 AdiGirlBrainly

Data mining is a highly effective tool in the catalog-marketing industry. catalogers have the history of transactions on millions of customers dating back several years. data-mining tools can identify patterns among customers and identify the most likely customers to respond to upcoming mailing campaigns. in two to three sentences, describe why data mining is important in the catalog-marketing industry.

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