Verde corp., a manufacturer of consumer durables, has observed that over the past several years the sales of new products have not shown a reasonable upward trend despite the extensive market reports on consumer preferences submitted by top statistical analysts. the market analyses were carried out by comprehensive statistical software and applications that provide an in-depth analysis.
if you were assigned the position of the marketing head at verde corp., what would you do to improve the sales trend?
a. recruit fresh graduates as market researchers.
b. adopt a cost-cutting strategy that could reduce the final product prices.
c. install new, expensive software that could provide accurate statistical interpretations.
d. rely on intuition while making observations regarding consumer choices.

The legal form of business ownership that is owned by many people is called a

1. the political environment in india has proven to be critical to company performance for both pepsico and coca-cola india. what specific aspects of the political environment have played key roles? could these effects have been anticipated prior to market entry? if not, could developments in the political arena have been handled better by each company? 2. timing of entry into the indian market brought different results for pepsico and coca-cola india. what benefits or disadvantages accrued as a result of earlier or later market entry? 3. the indian market is enormous in terms of population and geography. how have the two companies responded to the sheer scale of operations in india in terms of product policies, promotional activities, pricing policies, and distribution arrangements? 4. “global localization” (glocalization) is a policy that both companies have implemented successfully. give examples for each company from the case.

Bakery has bought 250 pounds of muffin dough. they want to make waffles or muffins in half-dozen packs out of it. half a dozen of muffins requires 1 lb of dough and a pack of waffles uses 3/4 lb of dough. it take bakers 6 minutes to make a half-dozen of waffles and 3 minutes to make a half-dozen of muffins. their profit will be $1.50 on each pack of waffles and $2.00 on each pack of muffins. how many of each should they make to maximize profit, if they have just 20 hours to do everything?