To increase sales of its low-fat pizzas in its established market, dietizza is offering discounts on all its pizzas. according to ansoff's strategic opportunity matrix, dietizza has adopted the alternative.

market penetration

Explanation:

According to my research on different market strategies, I can say that based on the information provided within the question Dietizza has adopted the market penetration alternative. According to Ansoff's strategic opportunity matrix this alternative is defined as using an established product in the same established market in order to increase sales for the business. Which is what Dietizza is doing by lowering the the prize of the pizza and reintroducing it into the same market.

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