Homework - the promotional mix
scenario 1
a luxury travel company is looking to introduce a new package holiday destination to customers
have purchased a holiday from it in the past
scenario 2
a double glazing company is looking to make potential customers aware of a special offer on new
- windows and doors
we have now looked at the 5 elements of the promotional mix:
- advertising, sales promotions, personal selling, public relations and direct marketing
o or three different promotional
hase new products. make
using the 2 scenarios above, and working in your books, identify two or three different pro
strategies that each business could use to encourage customers to purchase new produr
sure you give specific details of the method and explain why it is appropriate for the sce
chosen.