May decides to start a new clothing company. she is targeting those customers who want to be fashionable and trendy, yet different from everyone else. she sends out catalogs with a set of basic clothing styles and a long list of individual features (sleeve length, color, stitching detail, etc.) from which the consumer may select. may is using which targeting strategy?

The following pertains to smoke, inc.’s investment in debt securities: on december 31, year 3, smoke reclassified a security acquired during the year for $70,000. it had a $50,000 fair value when it was reclassified from trading to available-for-sale. an available-for-sale security costing $75,000, written down to $30,000 in year 2 because of an other-than-temporary impairment of fair value, had a $60,000 fair value on december 31, year 3. what is the net effect of the above items on smoke’s net income for the year ended december 31, year 3?