Business, 07.10.2019 22:30 kaelep

Shirley is a salesperson at a pharmaceutical firm. she has been tasked with selling a new drug. one doctor looks like a great prospect. he is highly interested in trying out the drug and has requested some samples. however, he has asked shirley to list any side effects of the product. shirley knows that there is a very small chance that it could cause extreme muscle spasms in certain individuals. the chance for this is low, and even those that suffer from side effects will most likely not experience such severe reactions. yet shirley knows from her past experience with this doctor that he is incredibly picky and is not likely to agree to try out the medicine if he knows about this extreme side effect—no matter how unlikely it is to occur. shirley therefore decides not to tell him. she describes other potential side effects, but she leaves this out. refer to scenario 4.2 assume that the food and drug administration just discovered that this new drug is a lot more risky than first thought. anyone who takes over a certain amount can suffer from potential heart problems. this has become a product issue. a. trueb. false

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Shirley is a salesperson at a pharmaceutical firm. she has been tasked with selling a new drug. one...

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