Studies show that about 18 percent of all businesses in the united states are minority owned. brian lives in centerville, a town with a population of 25,000 and 200 businesses. assuming that the national percentage holds true for the businesses of centerville, how many of these are minority owned?

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.