Xyz equipment, a firm that produces manufacturing equipment for various industries, experiences an influx of new sales employees due to a recent expansion. despite possessing a vast amount of sales experience, most of the new employees perform poorly. this is because the new recruits possess inadequate technical knowledge about the products sold by xyz equipment. to address the issue, the hr department decides to implement a training program using the instructional design process. as part of the process, the hr department's first step should be to