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Business, 30.10.2019 20:31 JvGaming2001

P& g introduced its duncan hines ready-to-spread frosting in a small geographic area. when general foods became aware of the product, it rushed to market its own betty crocker ready-to-spread frosting, which eclipsed the duncan hines product introduction. general foods was able to enter the stage of the new-product development process before p& g could.
a. commercialization
b. business analysis
c. idea generation
d. screening
e. product concept development

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