3. in contrast to the cream silk promotion, old spice used its characteristically quirky approach to persuade men to try its hair care products. the integrated campaign, "that’s the power of hair," incorporated a popular huey lewis tune, an interactive web site, and funny ads featuring animated hair. discuss the type of message appeal and the elaboration likelihood model route each campaign used.

Adamson company manufactures four lines of garden tools. as a result of an activity analysis, the accounting department has identified eight activity cost pools. each of the product lines is produced in large batches, with the whole plant devoted to one product at a time. classify each of the following activities or costs as either unit-level, batch-level, product-level, or facility-level. activities (a) machining parts. (b) product design. (c) plant maintenance. (d) machine setup. (e) assembling parts. (f) purchasing raw materials. (g) property taxes. (h) painting.