Co-marketing refers to
a. a project in which clients pay contractors to market and distribute the product/service
b. selling the rights to intellectual property to another firm for a royalty fee
c. outsourcing agreements in marketing between firms
d. efforts among a number of firms to jointly market their products and services

Option D

Explanation: In simple words, co- marketing refers to the process in which two firms of an industry, who serves the same audience, combines ther resources for increasing their scale of operations with the ultimate goal of increasing profits.

Generally such arrangements do not happen between two major competitors in an industry. This is more common in international businesses where one firm has technology and other has customer base.

Hence from the above we can conclude that the correct option is D .

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