You recently increased your spending on marketing by 10%. you now spend $5,500 per month. revenue incre
1000 per month and your gross margin percentage is 70%. all other expenses stayed constant. did the increase pay off?
a) yes
b) no

Which of the following is a competitive benefit experienced by the first mover firm in an industry? a. the first mover will be able to achieve a less steep learning curve. b. the first mover will be able to reduce the switching costs. c. the first mover will not have to patent its products or technology. d. the first mover will be able to reduce costs through economies of scale.