Rachel initiated the practice of company visits as part of reaching out to her company’s loyal customers . she set up a campaign that invited people to send in their experiences with her company’s product. everyone who sent in their experiences would win a chance to visit the company and learn about the processes involved in the making of the product. which csr concept has rachel displayed here?
rachel has displayed the concept of csr.

Anheuser-busch inbev is considering you for an entry-level brand management position. you have been asked to prepare an analysis of the u.s. craft beer industry as part of the selection process. prepare a 3-5 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. the company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for craft beer. you must provide a heading in your report for each of the required elements of the assignment.