Jim is using the rational decision-making process to decide a course of action for the marketing department. while selecting a preferred alternative, a fellow worker asks, "what if something unexpected happens during the implementation of the alternative we have selected? " this type of question is an example of
a) implementing the plan. b) developing marketing strategies. c) planning for contingencies. d) negative thinking. e) groupthink.

The given type of question is an example of Planning for contingencies .

Option C

Explanation:

A contingency plan is an action plan that will allow an organisation to quickly respond to a major event or circumstance that may or may not happen in the future. Sometimes a discretionary strategy is called' Plan B,' because it can also be used as a substitute for implementation if the goals are not accomplished.

In many instances, governmental or corporate contingency plans are made. Suppose, for example, that many company employees fly together on a crashing aircraft that kills them all on board. This failure could severely stress or even kill the business.

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