Which of the following terms refers to a customer's evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers? a. customer perceived value
b. marketing myopia
c. customer relationship management
d. customer satisfaction

(A) Customer perceived value

Explanation:

 The customer perceived value is basically refers to the product value that helps in determining the actual consumer perceived value for that specific products and the services in an organization.

The importance of the customer perceived value is that it gives an idea about the consumer mindset regarding the cost of the product and by using this method we can also adopting various types of techniques or method in the market so the company productivity gets increased.

It is one of the quantitative method for measuring the perceived value in terms of various types factors such as social, emotional and cultural.

 According to the given question, the customer perceived value is basically refers to the consumer evaluation between the cost in the market and various types of benefits.  

 Therefore, Option (A) is correct answer.

d. all of the above are true.

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