The "implement marketing mix" step of the strategic marketing planning process is part of the control phase.

What is the difference between total utility and marginal utility? a. marginal utility is subject to the law of diminishing marginal utility while total utility is not. b. total utility represents the consumer optimum while marginal utility gives the total utility per dollar spent on the last unit. c. total utility is the total amount of satisfaction derived from consuming a certain amount of a good while marginal utility is the additional satisfaction gained from consuming an additional unit of the good. d. marginal utility represents the consumer optimum while total utility gives the total utility per dollar spent on the last unit.

Adecision is made at the margin when each alternative considers

Marque a alternativa que apresenta somente as opções de financiamento com recursos internos: a) lucros, venda de ativos e recursos próprios. b) lucros, venda de ativos e redução no capital de giro. c) lucros, venda de ativos e recursos de familiares. d) lucros, venda de ativos e prorrogação nos prazos para receber os pagamentos dos clientes. e) lucros, venda de ativos e aumento do estoque de mercadorias.