Especially when compared with the environmental forces, the elements of the marketing mix can be viewed as factors impacting the organization.

Controllable factors

Explanation:

 The controllable factors is basically known as the marketing mix factors which include various types of organizational factors such as price, product and the promotion.

 It is of the type of business environment that helps in developing the various types of relationship and also maintain all the marketing transaction in an organization.

 According to the given question, the different types of elements of marketing mix are viewed as the controllable factors that has huge impact in an organization.

 Therefore, Controllable factors is the correct answer.

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