When you make your first purchase on amazon, you’ve enlisted a lifelong acquisitions advisor—someone who will constantly suggest other things that you might like to buy. amazon is applying the concept

Customer relationship management              

Explanation:

Customer Relationship Management (CRM) is a mix of methods, techniques and technology used by organizations to monitor and evaluate customer interactions and data all through the client life cycle, with the aim of strengthening customer service connections and helping in customer satisfaction and increasing revenue growth.

CRM programs collect consumer details through multiple channels, including business-to-company contact points that could include the web site, email, live chat, direct mail, promotional materials as well as social networks. CRM applications can also provide customer-facing employees with comprehensive information on personal data regarding consumers, purchasing experience, purchase habits and complaints.

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