A Nike ad in the U. S. magazine Seventeen showed a picture of a girl, aged perhaps 8 or 9. The ad read, If you let me play . . . I will like myself more. I will have more self-confidence. I will suffer less depression. I will be 60 percent less likely to get breast cancer. I will be more likely to leave a man who beats me. I will be less likely to get pregnant before I want to. I will learn what it means to be strong. If you let me play sports. Assess this ad in terms of chapter concepts surrounding ethics and social responsibility. What questions would you ask in doing this analysis?

Explanation:

For easy analysis of this ad, a student should view it as a corporate social responsiveness.

The following are the approaches to social responsibility: Reactive, Proactive, Defensive and Accomodative.The research can bring up a debate of whether or not companies should focus on corporate social responsibility or simple stake holder management.

Some of the questions I would ask include :

1) Is the ad ethical in terms of moral and social ethics?

2) Who are Nike's stakeholders ? ( shareholders, public, loyal consumers, e.t.c and how are they affected by this campaign?

3) In terms of the pyramid ofcorporate social responsibility, what is Nike's social responsibility .

answer; signaling;