The contrast error is committed when the rates rate people:
a) relative to performers in other organizations rather than performers in their own organization
b) relative to the previous year's performance rating
c) relative to the company's financial performance
d) relative to others instead of against performance standards

The master manufacturing company has just announced a tender offer for its own common stock. master is offering to buy up to 100% of the company's stock at $20 per share contingent on at least 64% of the outstanding shares being tendered. after the announcement of the offer, the stock closed on the nyse up 2.50 at $18.75. a customer has 100 shares of master stock in his cash account. the customer tells you that he wishes to "cash out" his position. you should recommend that the customer: