An integrated marketing communications program should be viewed as an overall organizational process rather than a marketing plan or marketing function. A. True B. False

A. True

Explanation:

An integrated marketing communication is an approach to the development and the creation of the seamless interaction with the brand and the enterprise. And focuses on all aspects of the marketing and advertising and the sales and public relation and the interaction on the marketing mix. And thus be viewed as an overall organization plan rather than a marketing function.

The answer would be b.