Gypsy just bought a gift and jewelry store on Main Street. She knows from the previous owner that almost 60 percent of her sales take place during the Christmas holiday season, with the other 40 percent of sales evenly distributed over the rest of the year. Gypsy will probably use a advertising schedule.

Pulsing advertising schedule

Explanation:

In this question, we are keen to know the kind of schedule to be used by a business owner who knows that her goods sell best at a particular time of the year where she makes her major sales.

The term pulsing schedule refers to a schedule in which the advertising limit for a business is raised to the maximum at a particular point in time. This is because she simply makes most of her money then. What we can say is that it is the seasonality of the business that is making matters like this arise.

What she does is that she doesn’t want to go off grid by stopping advertising completely. What happens is then that she limits her adverts off season and when it comes to the time of the year when she is expected to make most of her sales, she makes the adverts maximum here.

answer the amount a seller is paid minus the cost of production;