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Business, 17.03.2020 19:15 KariSupreme

ABC Soap wants to evaluate how much consumers like their product. The market research firm they hire to conduct a survey asks as the central item, "How much do you like the superior qualities of ABC Soap?" In reviewing the proposed survey, you find the following to be wrong with this item.

Multiple Choice

A. It is a loaded question.

B. Nothing is wrong with it.

C. It is clear as written.

D. Different consumers might provide different answers.

E. We don't know enough about the targeted consumers to be able to answer this question.

F. It seeks an explicit answer

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